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Sep 212010
 
business-card

“Make it simple. Make it memorable.
Make it inviting to look at. Make it fun to read.”
Lee Burnett (Advertising Executive, 1891-1971)

Giving out business cards is crucial to marketing your skills or services.  Anyone who is serious about their business should have a professional business card and always be looking for places to hand it out!

Here are some steps to getting them done most professionally, quickly and at the best price.

1)      Do some personal research. What are the other investors have on their business cards (or even their websites)? What do you like? What do you not like?

  • Your business card is a direct reflection of you and your business.  It’s important you like them or you will not feel good about passing them out.
  • Create a basic business card layout. If you are not internet or graphic savvy, I list some companies below that offer many examples you can take from. However, you will want to add your own personal touches.
    • Keep in mind your niche. Who is your customer? Put on your card what you want people to know about what you can do for them. What problems do you solve?
    • Do you want a picture on your card? Of what? Your photo? your logo? A house?
    • Do you want to offer a $500 to $1000 referral fee?  People will be more likely to keep and pass on your card if you are offering to pay them a referral fee for referrals.
    • Research printing companies that regularly focus on printing business cards.

Here are some questions you might want to confirm they will give you what you need:

  • What is the turn-around time once the order is placed?
  • Can you e-mail me a proof before printing? (this is a must)
  • How much do you charge to create a personalized business card design?
  • Is there a printing set up fee? If so how much?
  • Is there a shipping fee? If so how much?
  • Below is an online resources who usually offer 250 free basic style cards or 500 color one –sided color cards for less than $20. (I am not offering any guarantees. However, they have done a good job for me in the past)
  • http://www.vistaprint.com

Powerful Tips To Get More Out of Your Business Cards

Business cards speak volumes about who you are, what you offer and how serious you are at marketing your real estate investing as a business. A school bell rings letting kids know class has started. Your business card is your bell announcing it time to get together too.  The following are some proven tips using business cards to increase your chances of creating and maintaining more business opportunities.

1. Never leave home without them. Before leaving home, your checklist should be expanded to include business cards, as part of “do I have my wallet/money, house keys, driver’s license'” Any ‘per chance’ meeting is an opportunity to give out a business card. A morning run or a quick trip to the local store could be an opportunity to network in line. Make it a habit to always carry business cards. Give out your card to everyone and their mother!! My kids even have their own supply to pass out. Someone told me they taped their cards inside outhouses when they attend fairs, festivals, concerts and frequently received calls from them.  Hey – whatever works!

2. Insert a business card when mailing bill payments. Bills contain advertisements. Why can’t you advertise your skills or services the same way? My reasoning for this… A movie, entitled ‘6 Degrees of Separation’ points out that we are 6 people away from knowing someone of influence. Eric Horvitz of M Microsoft Research and Jure Leskovec of Carnegie Mellon University analyzed 30 billion conversations among 240 million people using Microsoft Instant Messenger in June 2006. It turned out that the average path length, or degree of separation, among the anonymous users probed was 6.6. You could be 6 people away from knowing the President of the United Sates, your favorite movie star or someone who is in a position to hire your skills or services. Each of us knows someone, who knows someone (X6.6 on average), who we need to know…

3. Use proper business card etiquette. Whenever you give a business card, ask for a business card. When given a business card, don’t just take it and place it in your pocket. Make the person feel important by looking at their card for a few seconds. You might see something that could be a topic of discussion. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person. This also demonstrates a sincere interest in the other person. Then place it in your wallet. This lets them know they reside in a special place with you. “Skill with People” by Les Giblin is a book that expands on this approach. Make people feel important, in order to make yourself important to them.

4. Be generous. Give business cards out to everyone, including family and friends. Hoarding your business cards only makes your wallet feel full, not your bank account.

5. Ask for referrals. When giving a business card, people feel more comfortable when you ask; ‘I would appreciate a referral, if you know anyone that could use my services’. Give them 2 cards.

6. Maximize every “per chance” meeting. You never know when you might meet someone who can help you. Small social events, like a birthday party your son is going to, could produce unexpected encounters with people you will want to network with. You never know who you might meet

7. Place yourself at the right place at the right time. Have you ever been to a REI club meeting to find out you were not really given an opportunity to pass out your cards. Volunteering for REI speaking and networking events for big name speakers has been a very successful resource for me to grow my business. Zig Ziglar, one of the most successful sales trainers in the world says “if you help enough people get what they want in life, you will get what you want in life”.

8. Do consistent follow up. Immediately after a meeting a person who could be part of your REI business, I suggest you “snail mail” a hand written note thanking the person for their time. Insert your business card. Now you’re in the driver’s seat in standing out from other people. If you get no response and were expecting one, do it again. Patience and persistence pays off. . Make it a habit to do this once a week. Remember ‘6 Degrees of Separation’. You just never know. Remember, people open invitation type envelopes faster than any others.
Below I show you a picture of the business card I use for my internet business. I have included many of the recommended elements. Evaluate my business card and feel free to post what you think would make it better. What is missing? What do you like about it?  Feel free to post your input here, on my blog, so that others may benefit and learn from what you have to say.

Tamera Aragon - Front

Front of Internet Business Card

Back of Card

Your Business card is a very important representation, yet a very inexpensive, way to get the word out about your business. It’s important to share them with everyone – everywhere you go. There is no better way to let others know what makes you and your services special and unique.

Spread the news!

Tamera Aragon
www.TameraAragon.com
Top 10 Marketing Strategies for Real Estate Investors

Part 1 -Aim-Ready-Fire- Talley The Score
Part 2 – Networking
Part 3 -Business Cards

  21 Responses to “Top 10 Marketing Strategies for Real Estate Investors Part 3 – Business Cards”

  1. Hi Tamera,
    What are some ways I can find other wholesalers/investors in my area?

  2. Cheryl,
    I have found a couple of ways to do this. #1 – find some area real estate investors associations and attend those meetings. You Google this or here is one place to start. http://www.mynationalreia.com/clubportal/795files/directory.cfm?clubID=795&pubmenuoptID=11912. Attending local Realtor association meetings and getting to know what Realtors work with investors, talking with them is helpful. Also, pay attention to those signs you see hanging around town offering help to those in Foreclosure – these are often hung by investors. Hope this helps!

  3. Very nice article, just what I was looking for.

  4. I really love your site.. Excellent colors & theme. Did you build this amazing site yourself?
    Please reply back as I’m hoping to create my very own website and would like to know where you got this from or exactly what the theme is named. Cheers!

  5. Heya i am for the first time here. I found this board and I
    find It truly useful & it helped me out a lot.
    I hope to give something back and help others like you aided
    me.

  6. Strange, I was first directed to another of your articles entitled “Don’t Quit”. Finally made my way here but not before I read the article and watched the clip embedded in it. I got THAT message!

  7. Maybe this was the first message you were meant to receive. Thank you for visiting!

  8. I love your blog.. very nice colors & theme.
    Did you create this website yourself or did you hire someone to do
    it for you? Plz answer back as I’m looking to create my own blog and would like to find out where u got this from. thanks

  9. Thank you! I have an inhouse web developer who puts together what I design …the theme was a free theme found on thte internet. If you are interested in having my IT staff put this together for you – please send personal message. He can do for a fee. (I think $500)

  10. Good site you’ve got here.. It’s hard to find high-quality writing like yours these days.
    I really appreciate individuals like you! Take care!!

  11. Hi Tamera, This is great information. Thank you.

  12. You said ” comment on the third one only “: Can’t even afford VistaPrint cards without using my partner’s money without her permission. We discussed cards but the money has to be used to get a house ready for a tenant so we will have more income and can then afford business cards. One thing at a time. Too much money has already been wasted to allow the focus to go wild. Unless someone donates the money?

  13. You should probably get into a place where you can afford $10.00 for cards before you consider this… it does take a small amount like gas for a car and some papers to run a business. You can get cards for $10.00
    http://www.vistaprint.com/business-cards-next-gen-no-nav-2.aspx?mk=%2bbusiness+%2bcards&ad=b&crtv=31197075259&psite=mkwid|coWMIOR6&device=c&GP=12%2f16%2f2013+7%3a01%3a05+PM&GPS=3050894189&GNF=0

  14. Wow! Some very good detailed suggestions to remember and put to practice. Great study and helped me more than you know. Thanks Tamara

  15. Thanks, Tamara

  16. Boy, really good information. Thanks for the pointers, Tamera!

  17. Nice cards. It states what you want and what you do. Very informative.

  18. I didn’t realize how many functions a business card can serve and how important it is to represent you and your business well. Another thing on the list…

  19. Thank you for the information on business cards!

  20. As usual, Tamera, excellent, informative guidance.

    Thank you!

  21. Thanks for the info once again.

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